Well that's really sad, but we have good news! Online NTC sessions are available on-demand for you to view. Choose a session from below to get started...
2011 Online NTC Package
We wish everyone could attend the NTC in Washington, DC, but we know that's not always possible. The Online Nonprofit Technology Conference will let you connect with your peers and learn the skills you need to put technology to work for your cause -- without leaving your desk.
This collection of on-demand NTC sessions includes all of the sessions released for archive.
Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments, to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication.
This session will be targeted to organizations who are already utilizing basic e-mail communications methods with their constituent populations. We will give you strategies and tactics to take your communications to the next level.
Formats Available: Streaming
Original Seminar Date: March 18, 2011 On-Demand Release Date: Available Now
Mobile technologies are taking over the planet! Well, they seem to be anyway. Today's touchscreen phone interfaces alone allow users to experience, and consequently expect, much more from the web. Mobile device adoption rates leave no doubt that soon more users will access the web using mobile technologies than a desktop or laptop machine.
In this session, we'll look at what's working now in mobile strategies, from custom applications to email/site optimization, and how to best prepare for the eventual integration of mobile communications into your marketing campaigns. We'll look at best practices, success stories, and tips for low-hanging fruit optimizations and integrations. We'll also review donor and constituent survey results regarding mobile communication preferences.
Formats Available: Streaming
Original Seminar Date: March 19, 2011 On-Demand Release Date: Available Now
Guess what? You can quantify a person's engagement with your
organization. No more wondering who to target for your next fundraiser
or who to mobilize for your next lobby day or who to ask to phonebank.
Why? Because you know exactly where your supporters stand on your
Engagement Pyramid, you know where you want them to go, and you know how
you're going to get them there. At Groundwire, we've developed the
strategic framework for building relationships and we've built the
technology to support it.
We'll demonstrate the Engagement Pyramid model, exploring tactics from
Facebook to face-time for deepening constituent relationships. We'll
also dig into relationship-management databases and how this critical
technology is radically changing the way you can manage your connections
with people. Finally, we'll leave you with a way to sort through all
the options and choose tools that grow relationships at each level of
the pyramid.
Formats Available: Streaming
Original Seminar Date: March 18, 2011 On-Demand Release Date: Available Now
This session tackles how we manage contacts in a social world. We will explore the intersection between contact relationship management (CRM) and social media strategies.
We expect a lively, interactive discussion of this emerging terrain; considering what the terms mean; how they intersect for donors, clients, activists and other contacts; what kinds of experiments make sense and what strategic challenges to take on.
Formats Available: Streaming
Original Seminar Date: March 18, 2011 On-Demand Release Date: Available Now
Multichannel donors are gold. Annual revenues are often ~4 times that of direct mail only donors, with higher retention and much better net so that the lifetime net value of multichannel donors can be ~10 times that of single channel donors. This session is for those who are ready to break down the barriers, conduct multichannel marketing and capture the gold. We'll talk about integrated online / direct mail / telemarketing donor acquisition and retention programs and what seems to be working well at Amnesty International USA and other nonprofits. We will also hear a case study from Amnesty International USA that outlines the success and challenges they experienced in marshalling direct mail, email, social media and mobile to engage donors and mobilize a rapid, grassroots response to the human rights crisis in Egypt. Then we'll dive into the major barriers to multichannel marketing such as organizational structure, separate online and offline budgets, and lack of data integration. We'll talk about practical ways nonprofits are overcoming these obstacles to conduct effective multichannel, integrated marketing campaigns leading to lots of gold (ie, multichannel donors.)
Formats Available: Streaming
Original Seminar Date: March 19, 2011 On-Demand Release Date: Available Now
Never before has the nonprofit sector had such a comprehensive look at donors' behavior online - not only on nonprofits' websites, but also via donation portals and social networks. Join Network for Good and TrueSense Marketing as they share their findings from their hot-off-the-presses study: "The Online Giving Study: A Call to Reinvent Donor Relationships". You will not only sneak a peek into donors' giving behaviors, you'll learn what's working the best for organizations like yours and what your organization can do now to raise more money online.
Formats Available: Streaming
Original Seminar Date: March 18, 2011 On-Demand Release Date: Available Now
Working on, leading, or planning for a project at your organization? Join us with a specific project in mind as we explore a novel way of getting organizational buy-in for projects. We’ll talk about the method we used when we redesigned our website, started our intranet, and built our AMS. By developing a strong relationship between IT, communications, and other departments we’ve been able to take combative, resistant project environments and turn them into cooperative efforts with positive outcomes. We found that the key to this change is to center the project on the needs of content owners and move IT into a supportive role. Want to know more? We’d love to see you at our session! We encourage you to have a specific project in mind, bring questions, and think about what actions you’ve taken that have helped make change a positive experience for the people you work with!
Formats Available: Streaming
Original Seminar Date: March 19, 2011 On-Demand Release Date: Available Now
Small nonprofits often suffer from inadequate attention to technology planning. Lacking the resources to staff a comprehensive in-house team, the responsibility generally falls to office administration, a finance director or manager, or, occasionally, program staff. Some basic guidance in how to plan an IT budget and prioritize IT decisions can go a long way to ensuring an IT platform that is supporting the organization.
Formats Available: Streaming
Original Seminar Date: March 19, 2011 On-Demand Release Date: Available Now
Congratulations, your web redesign/redevelopment budget was approved by your board of directors, and you've fallen in love with your new web consultant. Now what? This session will walk you through the typical phases of a web development project, providing you a roadmap to help prepare you for the process, the potential pitfalls, and areas to look to for success. Additionally, this session will provide you with the warning signs of a budget-busting trajectory and prepare you to avoid time-crunch finishes.
Formats Available: Streaming
Original Seminar Date: March 19, 2011 On-Demand Release Date: Available Now
This session is designed to discuss cloud computing. We will first define the various types of cloud computing and then discuss the various computing models to operate your nonprofit. We will explore the advantages and disadvantages of these computing models, including total cost of ownership and components to evaluate various models.
Formats Available: Streaming
Original Seminar Date: March 18, 2011 On-Demand Release Date: Available Now
The Census Bureau serves as the leading source of quality data about the nation's people and economy. The 2010 Census represented the most massive participation movement ever witnessed in our country. The luncheon keynote will explore the challenge of addressing serious issues in a connected society, through a conversation with Robert Groves, the Director of the Census. Dr. Groves will discuss the changing makeup of our nation and the impact that has on the focus, and operations, of nonprofit organizations and charities. The conversation will also consider the role that technology and media played in the collection and the release of the Census data, how nonprofit and other organizations can leverage Census data in their work.
Formats Available: Streaming
Original Seminar Date: March 18, 2011 On-Demand Release Date: Available Now
More than simply radio, the family of Tech Nation programs seeks to educate the public on the issues of science and technology. They demonstrate that all aspects of our lives are affected, and to make reasonable decisions, we must understand much, much more -- as individuals, as communities, as nations and as a global society. Dr. Gunn is not so much interested in the opinions of the day; she is more interested in how people come to form these opinions, especially when a comprehension of the underlying technology and science is essential.
Formats Available: Streaming
Original Seminar Date: March 19, 2011 On-Demand Release Date: Available Now
Tough economic times call for creative and innovative techniques to stretch nonprofit resources. Instead of reducing or cutting important community services, one strategy is to partner with a fellow non-profit. Once a parternship has been approved by the board and an executive management team, many unforeseen challenges arise. These challenges may include (and are not limited to) changes to the overall program strategy, finding an adequate location, ego battles between agencies, cultural clashes in fundraising and branding strategies, addressing two distinct client/student populations, and the mindfulness (aka thick skin) of dealing with informed failure. In this session, we will discuss a few best practices, share our personal successes and challenges, and discuss board and executive participation for a successful nonprofit collaboration - all within a landscape of increasing demand for services and decreasing funding.
Formats Available: Streaming
Original Seminar Date: March 19, 2011 On-Demand Release Date: Available Now
We can build email lists, send messages to them, and get some percentage of responses that turn into letters or petition signatures that wind up in the inboxes of critical decision makers. We can engage audiences on Twitter, Facebook, Flickr, and dozens of other online communities.
But is this enough? How do we get people to take action offline in their communities to support these online efforts to achieve real political or social change? In the end, community organizing is about boots on the ground. Many organizations, large and small, lack a community organizing perspective or experience that enables them to transfer online strength to offline engagement.
This panel will include key people with experience putting 'boots on the ground' in new organizations or organizations that are unfamiliar with organizing. All are skilled in the core aspects of advocacy organizing and intimate with online tools and practices. They will help you create offline organizing systems that better support your programs, fundraising, and communities. Special attention will be paid to doing this in organizations unfamiliar with or resistant to offline organizing.
Formats Available: Streaming
Original Seminar Date: March 18, 2011 On-Demand Release Date: Available Now
